This goes double for hip-hop, which remains true to its mixtape roots even if rappers are less likely to be slinging their wares out of the trunk of their car.Ī lot of current underground music's best and brightest can still be found on social media, which moves even faster than the mercurial world of playlists. Some of an artist's best songs don't ever even make it to an album. With pop music, you find a lot of the forward momentum in the realm of music videos and singles. This is particularly true for a lot of pop, indie, and underground music. You'd be as likely to hear hot, fresh tunes on a Burger King commercial as on a proper album. If you wait for material to make its way to an LP, it's most likely several years out of date by that point.
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